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You are here: Home / West Bridgford / The Grand introduces ‘hugs’ for National Hugging Day

The Grand introduces ‘hugs’ for National Hugging Day

07/02/2022 by Digital Media

A local care home spread it joy across its dementia communities with the introduction of new HUG companions in time for National Hugging Day on Friday 21 January.

Located on Greythorn Drive, in West Bridgford, The Grand is one of the first care homes in the UK to introduce HUGs; innovative soft comforters that are designed to be cuddled and bring respite to those living with advanced dementia.

With weighted limbs and a soft body that contains a simulated beating heart and music player that can be programmed with a playlist of the resident’s favourite tunes, HUGs can reduce anxiety and agitation, improve quality of life and enhance social interaction, providing many benefits for those living with dementia.

Home manager at The Grand, Tracy Johnston, commented: “As dementia progresses, people can become more isolated, agitated and anxious, something that has become especially evident over the last couple of years with the uncertainty and changes that the pandemic has thrust upon us.  Anything we can do to enhance the exceptional care that our dementia community already enjoys is important to us so when we learned about the HUGs we knew that we had to bring them to The Grand.

“Bringing comfort, helping individuals feel secure and loved, we can see first hand the warmth and joy the HUGs provide from the smiles on our residents’ faces.  Every day is National Hugging Day with our wonderful new HUGs.”

When the HUGs were wrapped around them for the first time, residents at The Grand, said “It feels soft and comfy. It makes me feel safe,” and “It takes me back to when I used to hold my son as a baby.’’

Developed at Cardiff Metropolitan University and tested in hospitals, care homes and domestic settings, HUG is scientifically proven to benefit those living with the advanced stages of dementia and the HUG by LAUGH business is supported by the Alzheimer’s Society to ensure it is widely available for those who need it most.

The Grand is a stunning care facility located in West Bridgford, Nottingham.  Part of New Care, a development-led care home operator that has an enviable reputation for designing and delivering state-of-the-art purpose-built care centres, The Grand offers exceptional levels of residential, nursing and dementia care in a safe and comfortable environment.  

For further information, please contact Tracy on 0115 828 4099 or email [email protected].  Alternatively, visit www.newcarehomes.com. For further information on the HUG product, please see www.hug.world

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Filed Under: West Bridgford Tagged With: Care Home, Greythorn Drive, Hugging Day, The Grand, West Bridgford

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