A programme of free online workshops begins this week, allowing high street businesses from across Rushcliffe to access expert marketing and retail guidance and advice to help them reopen or continue to trade securely and successfully following COVID-19.
Rushcliffe Borough Council has launched the project with funding from the European Regional Development Fund to help local businesses recover and operate safely in the aftermath of the pandemic.
The first of these live, online training sessions takes place on Thursday, August 20, and addresses shopper psychology, including how businesses can optimise their customer engagement activities having suffered the economic shock of COVID-19.
The session looks at how people process information, react or behave when introduced to various stimulus.
A further ten opportunities are set to take place throughout August and September:
August 25
Expert Retail Marketing: Using shopper psychology to accelerate recovery
Book here: https://bit.ly/3a2ZIBW
August 27
Driving Retail Recovery: 10-steps to improve commercial performance & profit
Book here: https://bit.ly/2PGLvlb
September 1
Driving Retail Recovery: 10-steps to improve commercial performance & profit
Book here: https://bit.ly/3ifrxKw
September 3
How to excel in customer experience & staff engagement in a COVID19 world
Book here: https://bit.ly/2PuLvEw
September 8
How to excel in customer experience & staff engagement in a COVID19 world
Book here: https://bit.ly/31jX2w0
September 10
Creating a post lockdown marketing plan for your business
Book here: https://bit.ly/39Tkwfu
September 15
Post COVID19: How to boost your website and increase sales
Book here: https://bit.ly/33mouvR
September 17
Marketing your business on Facebook in a COVID19 world
Book here: https://bit.ly/2DyBUdm
September 22
Tips and strategies for using Instagram post COVID19
Book here: https://bit.ly/3kev5P1
September 24
Using Twitter to increase footfall in a post COVID World
Book here: https://bit.ly/2XnVDmY
Businesses can review further details on the full list of sessions or find out more about the programme on the authority’s website: https://bit.ly/2Xwp46i
The workshops are delivered by expert business consultancy firms Shamshad Walker Marketing and Grounded Places, both of which boast extensive experience in guiding and advising businesses to maximise their success.
The consultants have recently visited businesses across the Borough to help advertise the range of support available to high street businesses through the programmes.
Rushcliffe Borough Council’s Portfolio Holder for Business and Economic Growth Cllr Andy Edyvean said: “I’m absolutely delighted that we’re able to launch this new package of free support and offer training, guidance and advice from experienced consultants who can help local businesses navigate their way out of COVID-19.
“These programmes will not only enable business owners to enhance their digital skills and consider new ways of operating to help them, their staff and their customers, but also provide them with insight that can help them adapt in this new era.
“We enjoy a wide breadth of brilliant high street businesses across the Borough and I hope they take advantage of this new support and book a free session with our consultants.”
Businesses seeking advice on any matter can find out more at www.rushcliffe.gov.uk/businesscoronavirus or contact [email protected]