Three much-loved local refuse collectors are the stars of a new campaign to increase recycling in Broxtowe.
Recycling rates in the Broxtowe Borough Council area are currently at 36% and with the Council’s commitment of reaching the national recycling rate target of 50% by 2027, its new drive, launched during Recycle Week 2024, aims to promote simple tips and advice to help residents recycle right.
The friendly faces of Broxtowe Borough Council refuse collectors, Damian, John and Karl, will feature in four light-hearted social media videos and on brightly coloured bin hangers and bin calendars, alongside key messages about contamination, plastics and glass.
Contaminated waste is the Borough’s biggest challenge, such as pizza boxes with grease or food traces, nappies, Tetra Pak cartons, glass, shredded paper and textiles. Throwing any of these items in the recycling bin means the lorry load must be disposed of with general waste instead.
Councillor Helen Skinner, Portfolio Holder for Environment and Climate Change, said: “We know that so many of our residents are keen to recycle but can find it confusing to know which bin or bag to use. This campaign aims to bring some simple tips to life in a fun and engaging way. Small changes can make a big difference.
“As a Council we’re fully committed to becoming carbon neutral by 2027 and recycling plays an important role in this. But we know we can’t reach our target alone and hope that local residents join us in building a greener future together.”
Broxtowe Refuse Collector John said: “We see so many people every day, from kids to older people, and love their waves and friendly chat on our rounds. Being part of this campaign is an extension to this, and we hope that being involved helps get some important recycling messages across in a fun way.”
The six-month campaign also includes a children’s art competition and educational activities backed by Broxtowe’s Youth Mayor Libby Bales, student engagement and regular messaging across social media and residents’ communication channels.