Following the success of the last It’s in Nottingham’s Halloween event in 2019, which saw over 1,000 families travel into the city centre to take part in the family friendly activity, Nottingham Business Improvement District (BID) is excited to announce the return of the Halloween Trail.
The spook-tacular event will be back in place for the autumn half term (18 – 31 October 2021) and it is bigger and better than ever before with an Augmented Reality (AR) Trail.
People are being encouraged to dress up in their favourite Halloween costume to discover the spooky going-ons in the city centre and hunt out the ghostly characters that are hiding in spooky locations throughout the city centre. To give people a helping hand to find the seven gruesome characters, It’s in Nottingham has created a free handy map which can be collected from the Nottingham Tourism and Travel Centre.
The map will also be available on It’s in Nottingham’s brand-new free app – simply go to the App Store or Google Play on a mobile device and search for ‘It’s in Nottingham’. The game will only be available 18 – 31 October 2021 so users will need to visit the app store during this period.
The much-loved Ghostbuster car ‘Ecto 1’ – which could well be the rarest movie car in existence – and the It’s in Nottingham Ghostbusters team will be making an appearance during the event too. The car will be on display at Nottingham Castle from 10.00am – 4.00pm on Sunday 31 October. Please note: there is no charge to enter the castle grounds to visit Ecto-1 and the Ghostbuster team.
If the exhibition gets a little too busy, Nottingham BID has teamed up with St. James Hotel on Rutland Street, to offer a free drink to children when an accompanying adult purchases a drink. Conveniently located just around the corner from Nottingham Castle, St. James Hotel will make the perfect stop-off for those looking to take a little break from their ghost busting.
Families can travel into the city on Nottingham City Transport for a specially discounted GroupRider price of £5 as part of the Halloween Trail. Download the free NCTX Buses app, select the ‘Off Peak GroupRider’ ticket and enter the discount code ITSINNOTTINGHAM. The ticket covers up to 5 people (min 1 adult, max 2 adults) after 09:30 on weekdays and all day on the weekend.
“Last time over 1,000 families followed the Halloween Trail, discovering the variety of shops, restaurants, coffee shops and leisure venues we have here in Nottingham, making it a real hit with our levy payers,” said Lucy Stanford, Director of Operations at Nottingham BID, the organisers of the It’s in Nottingham initiative. “Family friendly and a safe alternative to ‘Trick or Treating’, the event was enjoyed last time by residents and visitors to the city. Ecto 1 was also very popular, which is why we have brought it back again for this year. Being half term, it is a perfectly timed free initiative, particularly for families.”
For further information about the Halloween Trail visit: www.itsinnottingham.com/halloween