Victoria Centre in Nottingham City Centre has announced Nick Ahmed as a winner in its “Heroes of Nottingham” campaign – a celebration of everyday individuals making an extraordinary impact on the local community.
Nick’s nomination stood out for his long-standing commitment to grassroots football. A lifelong Burton Joyce resident, Nick now coaches the same youth team he once played for, helping young players grow in confidence and skill. Over the past year he’s led the team to two league victories, raised vital funds for the club, and helped organise community events to bring people together.
As a winner, Nick has received a £250 gift card for a retailer of his choice at Victoria Centre, a professional photoshoot inside John Lewis’s Style Studio, including express skincare services by Clarins in John Lewis, and a starring role in the centre’s summer campaign – appearing across digital screens and social media.
Nick Ahmed, said: “Coaching these kids and being part of the club that shaped me is already its own reward, so to be recognised like this is incredibly humbling. I’m proud to represent grassroots sports in Nottingham”
Two other winners of the award include Laura Spies, who has been recognised for her unwavering dedication to giving back to the community. Over the past year, she’s supported local charities like John Eastwood Hospice and Footprints, joined charity football matches and donated Easter Eggs to children in need. She has also raised £600 for Cancer Research UK through the Race for Life. Recently crowned Miss Nottinghamshire Great Britain, Laura’s ongoing kindness and commitment to fundraising have made her a true local inspiration.
The third recipient is Mark Avison who was nominated for his years of tireless community service. From running food banks and helping the homeless, to supporting families through personal tragedy, Mark has shown an unwavering commitment to Sherwood and the wider city. He is also a Clean Champion, health and wellbeing advocate, and a key figure in local safety and neighbourhood support.
Nigel Wheatley, Centre Director at Victoria Centre commented: “Laura, Nick and Mark all truly embody the spirit of this campaign. They all have a huge impact on the community, and are passionate, selfless and dedicated to making Nottingham a better place. Our winners are brilliant examples of of the local heroes we wanted to shine a light on.”