A special partnership between Panthers ice hockey team and local charity Framework has seen more than £11,000 raised to help combat homelessness.
Panthers fans chose Framework as the ice hockey team’s Charity of the Year for the 24/25 season with the partnership providing the opportunity to reach thousands of new potential supporters.
The Nottingham-based charity which supports homeless and vulnerable people across the East Midlands was chosen from among more than 150 charities suggested by fans, making it the first local charity to be chosen as Charity of the Year.Over the course of the 2024/25 season, Framework joined the Panthers at home games, ran a raffle, handed out leaflets and merchandise, and took every opportunity to talk to fans about what Framework does.
An incredible £11,194 was raised through a combination of donations, raffle sales, fundraising activities organised by the Panthers, and in-kind support like a corporate box night and promotional shoutouts.
The charity logo was displayed on the big screen, with shout outs at every home game, and for one special night, Framework even featured on the team’s official jersey. Seven home games saw Framework staff present, chatting with fans, building awareness, and representing the organisation proudly in front of thousands.
Clara Brooks, Supporter Engagement, Framework, said: “Some of the most memorable moments came off the ice. One of the highlights of the season was being able to invite service users and colleagues to enjoy a live match from the corporate box. For many, it was their first time attending an ice hockey game, and the excitement, laughter and sheer enjoyment throughout the night made it a truly special experience for everyone involved.
“What this partnership reminded me is that impact comes in many forms. Yes, we raised a brilliant amount of money, but just as importantly, we made connections, started conversations, and introduced Framework to a whole new audience. A huge thank you to everyone at the Nottingham Panthers who supported this partnership. It’s been a fantastic season, and we’ve been proud to be a small part of it.”Nottingham Panthers Fan Liaison Officer, Lisa Rawding said: “The Panthers were honoured to partner with Framework last season as our Charity of the Year. The positive impact they have in Nottingham and across the East Midlands is so important and we thought it was vital to showcase the amazing work they do.”