Beginning in February, the Bingham Townhouse Hotel on Market Street began the Celebrity Bush Challenge to spark a little fun and positivity in the local community.
To celebrate Chinese New Year, business owners Nigel and Pok U decided to decorate their Bingham Townhouse Hotel windows with life-size celebrity cardboard cut-outs which they would move about each day.
The idea came from a post that they saw on Facebook which read, “Where’s everyone going for their daily walk of doom today? Need some inspiration!”
Nigel and Pok U said, “[The post] got us thinking… We couldn’t afford real celebs so we bought the next best thing, cardboard celebrities. They were visiting us to help celebrate Chinese New Year and bring a little lift to people in Bingham. Our celebrity cut-outs gathered by the windows for a couple of weeks, moving about each morning, climbing on the furniture and making passers-by curious.
“Our goal here at the Bingham Townhouse hotel is to lift and inspire people. We thought it was hilarious watching almost everyone who passed by our hotel windows look in, puzzled, laughing or just super curious.”
Following this, the pair decided to go even further and hide their cardboard celebrities across Bingham. Each celebrity had a code which if found by a passer-by, would be the key to claiming a special prize with the Hotel.
Nigel and Poku continued, “It certainly lifted people when they discovered the cardboard celebs had escaped into the bushes around Bingham, each holding a prize of between £50 and £200, each finding their own bush and being mischievous, as celebs tend to be.
“They were all found and rehoused with their proud new owners £1,000 better off between them. I think we added some inspiration and fun to the daily walks, at least, I hope we did.”
For more information on the Bingham Townhouse Hotel visit www.bingham.uk or follow them on Facebook @binghamtownhouse.