The West Bridgford Growth Board has launched the West Bridgford Way, a newly developed place-marketing website to help residents and visitors alike to locate businesses, places to eat and events in the town.
With shopping trends constantly changing, the nature of the high street also has to change to encourage consumers to keep shopping locally.
Now, the new site at www.westbridgfordway.co.uk aims to drive further footfall to local businesses in the area.
For retailers in West Bridgford town centre and on Melton Road, the website and its new social media channels allow consumers to quickly and easily locate retail outlets and services, places for a bite to eat or drink, or the latest events in and around the town.
Developed in conjunction with the Rushcliffe Business Partnership, it builds on one of the recommendations of the West Bridgford commissioners’ report that suggested development of a brand identity for the town to be one of the ways to further enhance its economy.
Chairman of the West Bridgford Growth Board Roger Upton said the news is a significant step in bringing a more cohesive link across the town’s different retail areas whilst raising their profiles.
He said: “We have so many wonderful businesses in West Bridgford, we wished to address how we could signpost consumers to one place and encourage all to continue to shop local.
“We wish to grow and develop the site in line with the Commissioners’ recommendations and we will work with businesses and retail groups to see where it can evolve and adapt to benefit businesses even more.”
The website launch comes ahead of this summer’s Cricket World Cup and England international cricket schedule that is expected to bring a further 200,000 people to Trent Bridge and the town’s businesses.
Rushcliffe Business Partnership Chairman John Collins welcomed the initiative to boost business in the town ahead of a busy spring and summer that will see it again host the successful Proms in the Park, Taste of Rushcliffe and Lark in the Park events.
He said: “Our members have been key to help shape the look and feel of this new site and over time it can only help attract further footfall to support local retailers.
“It’s heartening to see the local authority and business partnership working collaboratively to further explore ways to keep our high streets vibrant.”
Retailer Rachel Hyman, one of the owners of the Fruit Basket and No 8 Deli on Gordon Road in the town, also welcomed the news.
She said: “It’s good to be supported by the Borough Council in initiatives such as this, in a very challenging retail environment.
“We need as much support as possible. By shopping locally you are not just supporting the shops, you are supporting a whole community.”
Other key themes from the Commissioners’ report which the Board are focussing on include ways to enhance the town centre’s retail and leisure offer through a more integrated and future proofed approach.
It has included consultation earlier this year on proposals to improve the appearance and accessibility of Tudor Square in the town centre.
Visit the website www.westbridgfordway.co.uk for more information and follow @westbway on Twitter or @westbridgfordway on Facebook.