Waitrose have cancelled plans to build a new store at Wheatcroft Island next to the A52 in Edwalton.
The supermarket chain have confirmed to Rushcliffe Borough Council that their plans for a store on the 3716sqm site on Melton Road will now not progress.
This follows previous decisions made by Sainsbury’s and Tescos not to proceed with investment in the Borough of Rushcliffe, with the council saying it “appears to be a consequence of the continuing well-publicised difficulties within the retail and major supermarket sectors”.
Low-cost supermarket Aldi have a planning application for a store on land opposite where the Waitrose supermarket had been earmarked and the council are currently considering the plans.
The council say they put in “extensive effort and protracted discussions with lead members and officers of the council to try and encourage them to continue with their planned investment”.
Leader of Rushcliffe Borough Council, Simon Robinson, said: “Representatives of Waitrose have confirmed the site will no longer be pursued by the applicants.
“Despite our sustained efforts with the landowners to work with developers since the first application for the site arrived, on this occasion they have chosen not to process their application further.
“As ever though we will always look to work together with developers who can potentially bring jobs to Rushcliffe.
“We are confident we can attract other retailers to the borough as we continue to be consistently voted the best place to live in the Midlands.”
The previous plans had included car parking, associated infrastructure and landscaping and construction of the site access on a new highway has been completed as part of the local Edwalton Strategic Allocation that is delivering hundreds of new homes.