Tramlink Nottingham, the company which won the contract to develop the city’s tram network, has stepped in to maintain a key website supporting Beeston traders.
Following news that the Beeston Business Improvement District was to close, the website developed by the organisation to boost the town’s profile was under threat.
Jamie Swift, Tramlink’s Marketing Manager, said: “As an organisation we are totally committed to supporting Beeston as a destination in its own right. The new tram line serving the town and surrounding area will be an important economic driver over the years ahead and we believe Beeston has a very bright future.
“When we heard the news, we thought it would be a great idea to ensure the website didn’t become redundant and our marketing team have all the skills necessary to maintain it in an open and even-handed way. From our perspective, what’s good for Beeston is good for us as a public transport operator.”
He explained that Tramlink would try to work alongside traders and other organisations in the town to ensure the website and any associated social media promotional campaigns were kept as up-to-date as possible. “Clearly we aren’t based in Beeston but we feel we can play our part in helping to promote what the town has to offer,” he added.
Charlie Fogg, Chair of Beeston BID, said: “Following the BID ballot announcement, members of the board looked at what could be saved to support the businesses in Beeston once the BID comes to an end.
“As both the website and social media, as well as the “Let’s go to Beeston” brand, have helped to build up the profile of the town, it seemed only sensible to pass these over to an organisation who have a continuing commitment to the town and who have the expertise and knowledge to do it justice. We hope they can help finish what we started in making Beeston a destination for shoppers.”