Rushcliffe Arena is being illuminated in vibrant pink and blue lighting each night this week to reflect Baby Loss Awareness Week 2018.
The lights will shine each evening in the campaign’s official colours from October 9 to 15 as part of a display of support nationally for those that have suffered the tragic loss of their baby.
Lights in the roof above the leisure facilities and Rushcliffe Borough Council office entrance will shine brightly to welcome visitors as they arrive after dusk each evening.
Chief Executive of Rushcliffe Borough Council Allen Graham said: “We hope that by turning the Arena pink and blue, families and parents who may be feeling alone or bereft due to the devastating loss of their baby will be reminded that help is available and they do not have to suffer in silence.
“This is an issue that affects thousands of families in the UK each year. The week is about raising awareness, giving an opportunity for babies to be remembered and for the support available to be highlighted whether it be from a charity, healthcare provider or others that have had a similar experience.”
To read more about the Baby Loss Awareness Week campaign visit https://babyloss-awareness.org/
The campaign, now in its 16th year, is calling for improvements in research, care and policy around bereavement support whilst emphasising the support services available in collaboration with over 60 charities in the UK.
Residents are encouraged to join in the conversation on social media, sharing experiences and using the official hashtags #babyloss and #BLAW2018, in order to further break the silence on the subject.