Over 100 Nottingham neighbourhoods have connected, thanks to the launch of an exciting new private social network, Nextdoor, as 96 per cent of Brits say they crave a sense of community.
The free network, which launched in the UK just 9 months ago, has seen the most widespread use across Nottingham in the East Midlands. Residents in 118 communities have come together at a time when one in five Brits feel lonely and one in three blame technology for stopping them getting to know their neighbours, Sneinton, Colwick, Mapperly and Wollaton are among the fastest-growing areas for uptake of the unique, private social network.
Nextdoor’s aim is to provide a trusted forum for neighbours to work together to build stronger, safer, happier communities, a remedy for the 22 per cent of people in the East Midlands who feel disconnected to the place they live and the 10 per cent of people who can’t name their next door neighbour,
Nottingham residents are using Nextdoor to get to know each other and the private social network is being used to organise street parties, share local advice and recommendations for babysitters or gardeners, for neighbourhood watch efforts, to find lost pets and start community fitness clubs.
Susan Hart, a nutrition coach from the West Bridgford Nextdoor community, said: “Since becoming a member of Nextdoor I’ve felt much more ‘at home’ where I live, and personally as a small business owner I’ve found Nextdoor really valuable for making local connections, sharing information about my cookery classes or consultations. It also brings out the best in the community as a whole. I keep up to date with events happening in the area and people take greater care and look out for each other more. We’ve spread the word when someone’s shed was broken into and put neighbours on the lookout for lost cats.
“Nextdoor reinforces everything that’s good in a community. It’s helping us to build a safer, more welcoming and more proactive neighbourhood.”
Designed to be simple for anyone to use – and boasting users aged between 18 all the way to 94 years old – the sign-up process is straightforward. To become a member of their Nextdoor neighbourhood, users just need to sign up with a valid email address and input their post code, at which point they’ll be able to see a map of their area, see updates and public posts, and connect with other members of their local community.
Max Chambers, Director of Communications for Nextdoor UK, said: “We believe that when neighbours start talking, good things happen. And we know from our research that 96 per cent of Brits are craving a sense of community. But today, people are more likely to follow the activities of someone they already know on social media than to get to know their neighbour.
“The desire for a close-knit community is still there and we’ve created a safe space with Nextdoor, where people can rediscover that sense of community spirit that is too often hidden or dying away.”
Nextdoor was founded in San Francisco in 2010 and it has had huge success in America which sees Nextdoor in almost 80 per cent of all US neighbourhoods. In 2016, it launched in the Netherlands and UK and most recently it expanded in to Germany.
Sign up to Nextdoor at nextdoor.co.uk or download the free app for iPhone or Android.