A business owner from Cotgrave has been shortlisted for a prestigious entrepreneur award in the 2018 Barclaycard everywoman in Retail Awards.
Amanda Johnson is the owner of Elsie’s Attic which sells high quality fashion items, aiming to bring wearable fashion for everyday and special occasions to the internet.
Amanda worked within the probation service for 10 years before retraining in PR, working as head of communications for Leicestershire Fire and Rescue Service.
She found herself unhappy working in PR and set up Elsie’s Attic in 2013, initially selling vintage-inspired occasion dresses.
Amanda is passionate about mentoring school leavers and introducing them into the fashion industry, while promoting real women in fashion.
She also supports a number of charities including Framework, Pablos Horse Sanctuary and Hillside Animal Charity and is an advocate for cruelty-free fashion.
This year’s Barclaycard everywoman in Retail Awards finalists range from entrepreneurs creating bespoke experiences to leaders creating an impact in the businesses for which they work; all representing the extraordinarily diverse career opportunities that retail offers.
Maxine Benson MBE, co-founder of everywoman, said: “This year’s finalists sparked a crucial debate around redefining retail.
“We are witnessing more women dispelling traditional models and are creating products and services that fit the customer first, rather than trying to attract customers to what already exists.
“Others are demonstrating stellar leadership within the companies for which they work, whilst our rising stars show enormous potential at very early stages of their careers.
“With Barclaycard and all judges, we aim to elevate the conversation around the role of women, and the men who support them, in advancing the British retail industry.”
The winners will be announced in September at an awards ceremony at East Wintergarden in London.