People caught watching TV without a licence in parts of Nottingham incorrectly believe the level of evasion to be as high as 49 per cent, new data has revealed.
Around 94 per cent of homes are correctly licensed, which means evasion levels actually stand at a low of around six per cent, and have remained stable at this level for a number of years.
TV Licensing is working with a number of organisations in Nottingham to get the message across that evasion is actually very low, and promote awareness of when a licence is needed.
A campaign called Reality Street has been launched by TV Licensing, aimed at helping people understand the law around TV Licensing.
The Reality Street campaign features leaflets, posters and social media work, as well as TV Licensing’s community relations team teaming up with organisations in parts of the city.
TV Licensing is working with community groups, advice organisations, faith groups and retailers as part of its campaign. The work comes after data gathered in Nottingham revealed that those who delay or evade paying for their licence incorrectly believe around 50 per cent of people watch television illegally.
Mark Whitehouse, spokesperson for TV Licensing in the East Midlands, said: “There is a huge disparity between what evaders believe and the reality – in fact, evasion rates across the UK remain low, at around six or seven per cent.
“This campaign aims to address that perception. The vast majority of people will need a licence to watch TV, so what we’re trying to do is to give people the information about what to do if they need one. That could be something as simple as looking at the various ways to pay, but also to be clear about when a licence is needed.”
A colour licence costs £147. A TV Licence is needed if you’re watching or recording programmes at the same time as they’re shown on TV, or watching BBC programmes on iPlayer, and can be bought online in minutes at www.tvlicensing.co.uk/midlands
As part of the Reality Street campaign, TV Licensing will be in Tesco Extra’s Bulwell store on Tuesday October 24 and Wednesday October 25, from 10am to 4pm. Representatives from TV Licensing will be talking to shoppers, answering questions and offering advice at a stand in the store foyer.
For more information about when a licence is needed, visit tvlicensing.co.uk/info